Digital Experience Platforms (DXPs) enable you to provide exceptional digital experiences to users across all touchpoints. These software solutions offer you valuable information that you can use to develop your content strategy and provide better user experiences. However, since user expectations are evolving, modern businesses must provide a better customer experience. They want consistent, relevant digital experiences at every touchpoint, whether it’s your site, social network page, or other platforms. This explains why DXPs are becoming more popular. Streamlining your content helps meaningful interactions, customer retention, growth, and ROI. In this post, I’ll define a DXP platform and identify the best DXP solutions for your business.
What Is Digital Experience Platform?
The Digital Experience Platform (DXP) is a software solution that includes a comprehensive collection of tools and technologies for creating, optimizing, managing, and delivering superior digital experiences to customers, workers, and partners. Digital Experience Platforms aka DXPs serve as a foundation for multiple apps’ capabilities to come together to produce cohesive digital experiences. They also assist firms adopting digital transformation in meeting their business needs. In addition, DXPs may automate your business operations, allowing you to accelerate processes and achieve your objectives more quickly.
DXPs, aka Digital Experience Platforms, provide tools for gathering actionable user insights that can help you better understand them. This allows you to apply these lessons to create relevant content and provide better experiences. It combines all of a user’s digital touchpoints, such as interactions on a website, app, social media platform, chatbot, customer portal, kiosk, and so on, into a more informed ecosystem that can be seen and managed. Many people mistake DXPs with CMS when they look at their capabilities. They are not, however, the same.
A CMS is often used to manage content for sites such as eCommerce websites, blogs, etc. However, a DXP offers much more functionality than a CMS. It manages the whole user experience journey, from the initial encounter through after-sales, support, and retention. This occurs on your brand’s site and across all your digital platforms. DXPs strive to enable you efficiently connect with your customers, partners, and other users and offer high-quality experiences to them.
DXPs Types
The DXPs are classified into two types: open and closed DXPs.
Open DXP
It combines products from several third-party providers to make a single, centralized system. It may offer you the flexibility to connect your preferred products, such as your favorite CRM and other tools you currently use, as well as any new technologies you wish to incorporate to meet your demands.
Closed DXP
This self-contained platform includes all of the products. As a result, no additional third-party tools are required; all DXP components are pre-built by the DXP provider. It can, however, integrate with other products, although it functions best inside its production environment.
If you wish to choose one of them, you may do so depending on your preferences. Nonetheless, most individuals prefer an open approach since it provides greater flexibility and independence. On the other hand, if you don’t have many technological resources for integrations or want to work with a single provider, you may choose a closed DXP.
Digital Experience Platform Advantages
Business Decisions Based On Data
DXPs provide an easy platform via which you can coordinate data from many teams, such as content marketing, customer support, sales, and so on, in real-time in one place using APIs. DXPs may also integrate this data with analytics to deliver actionable insights that you can use to make educated, data-driven business choices. As a result, you can create higher-quality content, offer more effective marketing campaigns, and provide exceptional digital experiences.
Deployment Of Multi-Channel Content
DXPs enable you to create and distribute marketing campaigns and content across several platforms. This helps you to retain your online presence and connect with your audience no matter where they are, whether they are using apps, browsers, IoT devices, wearables, kiosks, voice assistants, or other gadgets.
Personalization
Personalization is essential in today’s business to make users feel appreciated and provide amazing experiences. Modern DXPs may integrate sophisticated analytics, AI, and ML capabilities to help you create bespoke, highly personalized content for your users, whether they are customers, partners, or workers. This increases customer loyalty and lets you deliver the correct message at the right time to increase conversions.
Seamless Integrations
You will gain seamless integration power, allowing you to enhance the functionality of your platform using the tools you already know and love. It will save you from being frustrated by using many tools in different windows; instead, you will have everything under one roof. In addition, you may connect various platforms, tools, software, microservices, and so on to ease and accelerate your business processes.
Scalability
DXPs may use Microservices to build cloud-based digital experiences. This will offer your technological stack’s performance, uptime, and performance. As a result, you may scale your servers based on customer demand or if your plans alter at any time. Furthermore, higher uptime translates into a better user experience since your server is always accessible to users wherever they need it. Aside from the above, there are further advantages of employing a DXP, such as:
1 – Effective cooperation between backend and frontend, designers and developers, and others on the team, since the DXP tool makes all data available to the whole team.
2 – Brand consistency, since the DXP will assist you in correctly organizing and managing your content and editing it seamlessly. This will make it easier for your marketing team to ease and deliver relevant content while keeping a consistent brand voice across all touchpoints.
So, here are a few of the best Digital Experience Platforms, aka DXPs, to try.
8+ Best Digital Experience Platforms (DXPs) To Try
Digital Experience Platforms (DXPs) To Try in 2022.
1. SiteGlide
Use SiteGlide’s DXP platform to provide your customers with a data-driven, boundless digital experience. It has received several honors from G2 as the best DXP platform for small businesses. This platform enables you to create and manage sites, markets, customer portals, and membership sites using the full data power. It offers SaaS tools with OpenSource-like flexibility, as well as an enterprise-grade infrastructure and developers. It allows for:
1 – Developers must meet the project brief regardless of its complexity by offering total control over their data and code through API, UI, or CLI.
2 – Agencies can quickly and easily produce ROI with enterprise-grade security, performance, scalability, dependability, and flexibility.
3 – Businesses manage their processes, data, and customer experiences by accessing and managing data in a single system and using an integrated CMS, CRM, reporting, and eCommerce.
SiteGlide enables you to create a personalized experience, meet business objectives, enhance productivity, and boost conversions. Using Liquid logic, you can strategically leverage customer data to automate and customize the user experience. Collect, produce, access, share, and query any data at any point in the customer experience journey to address business challenges.
SiteGlide offers a robust UI that works in tandem. Avoid information silos and expensive integrations by getting 6+ valuable tools in a single platform. It also offers flexible price choices, allowing you to start small, paying just for what you need, and then progressively scale up. In addition, the platform will enable you to focus on what is essential while it handles everything else – maintenance, enhancements, and security. It also partners with prominent suppliers like AWS, Sendgrid, Stripe, and PlatformOS.
2. Bloomreach
The Bloomreach, one of the best digital experience platforms, helps you to achieve unmatched growth by providing compelling content, product distribution, and customer interaction. It offers actual personalization to make your customers feel cherished and encourage them to return to you. With the support of extensive product information and user preferences, the platform will help advertisers understand their customers, present appropriate content, and keep their customers engaged. In addition, it will let you focus on your goal and please customers by connecting all the dots by combining all the critical commerce capabilities in one place. Bloomreach Commerce Experience Cloud offers three main products:
Engagement – Uncover the true power of customer information by providing consistent, tailored, and engaging experiences across all your digital touchpoints.
Discovery – You can instantly connect customers with optimal products using AI-powered website search, suggestions, product merchandising, and SEO.
Content – Increase revenue and personalization with an API-first and headless content solution flexible enough to power your front.
Because of these capabilities, you can provide scalable personalization in real-time and make your customers happy, resulting in long-term brand loyalty.
3. Sitecore
With Sitecore, you can provide unique experiences to your visitors while creating connections, fostering loyalty, and driving conversions. It offers an in-depth look at customer data, AI, marketing automation, analytics, and other topics. Sitecore may integrate with your existing technology stack and give extensive digital marketing capabilities. In addition, it simplifies content strategy by letting you create and edit content using its WYSIWYG editor. Using this basic but straightforward platform, you may also use its drag-and-drop interface to lessen your dependency on the IT team.
You may offer data from various profiles, behaviors, interactions, and activities to acquire a 360-degree view of each customer and provide cross-channel personalization at scale. Its ML-based analytics, optimization, and testing provide several advantages. It can gather important data and create it into actionable insights, allowing you to make educated business choices. Use simple campaign and marketing automation to accelerate engagement and conversions, lower customer acquisition costs, and shorten time to market.
You may also provide tailored digital experiences on every touchpoint, channel, or device across many sites, languages, and regions. For example, the Path Analyzer in Sitecore helps you provide excellent customer experiences by letting you to see their travels and attract them to meaningful interactions. The Path Analyzer can map the ideal trip and content components, indicating where to improve, test, and change. You can get a full picture of your customer interactions with accessible dashboards, graphs, reports, and drill-down insights. You will also create Sitecore Email Experience Manager as well as other marketing automation tools for targeting customers and creating segmented lists. Determine the best digital experiences using multivariate and A/B testing to evaluate components, page versions, page layouts, etc.
4. Xperience
Using a single DXP platform, Xperience by Kentico offers next-generation content and site management to create outstanding customer experiences and accelerate growth. This platform has been included in Gartner Magic Quadrant reports and other publications, including one by G2. It has now completed 18 years in the market and has covered 35K+ successful projects and 1000+ partner agencies.
Using minimal code or no-code technologies, you may use unique capabilities in conjunction with a headless platform to empower marketers to run campaigns at fast speeds. It offers significant features that will allow you to adopt content modeling and increase customer experiences, revenue, and engagement. Use automation, email marketing, and personalization to connect your visitors with relevant content across your devices and platforms. You may use capabilities to boost conversion rates, basket sizes, and customer retention in your eCommerce business. Unify your tech stack with Xperience’s unique integrations and headless API.
5. Core dna
It is a modern eCommerce and hybrid CMS platform that allows you to create apps and websites in one place. Well, its DXP platform will help you scale your digital presence and offer exceptional customer experiences. This DXP platform streamlines your online presence by serving as a central place for your CMS, marketing, and commerce, all of which are patched, safe, and hosted. Every two weeks, they also introduce new features and updates. If you have Core dna, you can provide more and quicker with less effort. It offers total control over your content production process and helps you develop, launch, and collaborate quickly using a single dashboard. Core dna may be used for:
1 – Technical teams should streamline their site stack and create modern solutions.
2 – Offer partners to provide your customers more and generate data-driven outcomes.
3 – Instead of software licensing, executives should rationalize technology expenditure and grow on growing the business.
4 – Content teams manage customer journeys and create solutions without requiring greater technical knowledge.
Its features include an easy-to-use headless CMS to help your business grow and the ability to manage and grow your B2C and B2B commerce on a single platform. It also offers excellent automation tools that you can integrate with your processes and apps. You also receive customer segmentation to find, communicate with, and keep new customers.
6. Progress
Transform your total business with Progress’ flexible and captivating digital experiences, which help you save overhead while delivering world-class outcomes. It can assist you with any goal, whether customer retention, acquisition, or growth. In addition, Progress can manage your business by assisting you with properly managing your online brand presence, from initial visitor interactions to conversions, support, and retention. As an outcome, your time to market and operational efficiency increase, your marketing campaign performance improves, and your overall ownership costs fall.
Progress offers multi-channel deployments on mobile apps, the web, and several UIs, allowing you to offer a larger audience and provide customized experiences. This scalable, cloud-enabled DX platform offers worldwide coverage, a value-driven strategy, and minimal complexity. In addition, you will get a fully managed infrastructure that is designed for performance, scalability, and security.
Progress offers DAM, data-driven marketing, personalization, SEO, adaptive UX, premium search, and other sophisticated tools for increased productivity and agility. It effortlessly integrates with numerous tools by using extensible APIs, connectors, and low-code integration tools. Progress also offers customer data management, digital commerce, AI-powered content analytics, secure file storage and transfers, chatbots, and security and compliance features.
7. Liferay
Liferay is a versatile DXP solution designed to integrate with your company’s requirements, technologies, and processes to create a tailored solution. It helps you to provide experiences that engage your audience and keep them engaged with your business. To empower your users, you may build customized and personalized experiences. You may also support them by providing self-service and lowering customer support expenses. This platform helps operational efficiency by assisting customers in finding what they are seeking and streamlining your business processes. Liferay helps your online earnings by offering a simplified DXP solution. It also streamlines purchasing, promotes recurring purchases, and helps to increase your average order size, allowing your customers to grow transactions.
Liferay provides partner portals to let you create a simple hub for support, growth, and cooperation with your business partners. Its customer portals allow you to customize content and streamline processes. Similarly, employee portals increase productivity, connect them seamlessly, and make them. Supplier portals are also provided to streamline buying, improve profitability, and support merchants via a centralized marketplace. Meanwhile, Liferay Experience Cloud provides various cloud deployment options, ranging from fully-hosted to self-hosted, to help you make the best decision for your IT infrastructure.
8. Acquia
Acquia is regarded as a DXP market leader because of its outstanding features, support, and flexibility in providing exceptional customer experiences. For the best experiences, it blends Drupal’s flexibility with the world’s first Open Marketing Cloud platform. Using a single platform allows you to achieve much more and enable infinite ROI. Its features are intended to showcase your database’s actual power and build incredible Drupal experiences with more engaged customers and conversions. It helps you in driving relevant content to your site and streamlines multi-channel distribution. You may also use Acquia to make actionable information reality and create content that converts. As a result, you’ll be able to dominate and drive digital growth.
9. Neptune
Neptune DXP is an excellent platform for developing unique apps that are built using reusable, modular app building parts. It promises to make enterprise-grade app development 10x quicker by using your existing developer skills and requiring no additional upskilling or training. In addition, it offers a uniform and easy user experience for all of your apps and sites across mobile, voice, AR, desktop, and offline touchpoints. This DXP may span low-code, no-code, and pro-code to boost your team’s performance without limiting them to a single model. You can even connect to APIs and create pixel-perfect, responsive UX. This platform may be used for various apps, including manufacturing, HR, retail, healthcare, and utilities.
10. Zesty
Zesty, a strong DXP that can empower your team to build, optimize, and distribute online content, may help you maximize your outputs. It enables you to spend more time creating and less time developing and maintaining, which is a boon for non-techies. Don’t let your CMS tool slow you down; instead, use Zesty to accomplish what you do best: create content. Well, it’s a CMS that can grow with you, making it ideal for expanding businesses. Zesty also lowers complications, allowing you to focus on your goal. It offers SEO and automated code to perform all the work for you. At the same time, you focus on developing content and communicating with customers to build meaningful relationships and increase brand loyalty. Zesty also provides an easy-to-use platform and good customer service.
The Bottom Line: Digital Experience Platforms
Delivering exceptional digital experiences to all users is a must for modern businesses. A digital experience platform (DXP) may achieve you in doing this by allowing you to understand your users better and create relevant and personalized content for them. As a result, employ any digital experience platforms (DXPs) listed above to keep your customers engaged with compelling interactions and content, increasing your ROI and business growth.