Do you own a business or work in marketing? If so, you should monitor reviews using online review management software. Regardless of how much you market your product, a prospective consumer will look at online reviews before buying it. You should not leave this area ungoverned since it has become an integral part of marketing strategy. Instead of manually monitoring the online reviews on numerous portals, you may use online review management apps to assist you.
What Exactly Is Review Management?
Review management, as the name implies, is the management of online reviews for your product or company (websites or social media.) It is the process of monitoring, assessing, and responding to reviews. Small and big businesses may encourage good reviews while combating bad ones with efficient review management.
Review Management Software Benefits
You’ll get the following benefits if you employ software for online review management:
Offer Real-Time Feedback
You may respond to customers quickly after they publish a review using online reputation management tools. As a result, it will assist you in establishing a stronger relationship with customers and providing them with the appropriate reaction.
Handle Negative Reviews
Negative reviews help you identify customers’ problems so that you may address them and improve the business process. Handling such reviews carefully would showcase your business acumen, which review management software can easily achieve. You will also be able to recognize fake reviews and respond correctly to them.
Become A Reliable Brand
These tools protect the trustworthiness of your company or brand in the eyes of customers by managing and reacting to all online reviews. Timely answers to reviews will make your brand seem responsible and customer-focused.
Considerations When Purchasing Online Review Management Software
Well, here are some things to think about before deciding on a review management tool:
Access To Well-known Review Sites
The capacity of an ideal review management tool to interact with the platforms that people use the most, such as Google Maps, is a must-have feature.
Monitoring In Real-Time
An immediate answer is required when it comes to a question or unfavorable feedback. As a result, choose a tool that can track online reviews, forum conversations, and social media comments in real-time.
Ease Of Use
You can’t use a tool if you can’t easily navigate it. So make sure the online review management tool you chose has an easy-to-use interface and dashboard so you don’t have to spend time learning it.
Mobile App Support
While a review might appear at any time of day, you cannot always be in front of a computer to reply to it. As a result, a tool with a mobile app is really useful.
Reporting
Your tool should have extensive reporting capabilities. These reports assist you in keeping track of your products and businesses throughout online and social platforms.
Centrally Manageable
A centralized solution is ideal if your business runs from numerous locations. However, your review management tool should allow you to see and reply to reviews from any place. Here is a collection of the best online review management software apps that we have compiled:
8+ Best Review Management Software You Can Use
Review Management Software you can use in 2022.
1. Sprout Social
Sprout Social is a centralized platform for monitoring social media replies and online reviews. It supports Meta, GMB, Yelp, Glassdoor, and TripAdvisor for online review management. This tool is a consolidated platform for keeping you updated on what people are saying about your company or brand. Businesses may manage reviews more effectively by filtering and categorizing review data. Sprout Social also provides data about local business operations that your business may use to improve the client experience. Its engagement tools may also help businesses strengthen interactions with clients and customers.
2. Podium
Companies who aspire to be the best in their field should employ Podium. The online review management software may significantly improve your monthly review volume. This tool displays your ratings and reviews in the most appealing areas to users and prospective customers. You may automate the process of soliciting customer reviews, and they can provide feedback by responding to the text-based review invitation. You may manage your reputation across several websites from a single dashboard on our platform.
3. BrightLocal
BrightLocal is a popular online reputation management solution that can handle review tracking for you. This cloud-based tool is simple to use on any desktop, laptop, or tablet computer. It monitors over 80 review websites, including Trustpilot, Yelp, and Google. BrightLocal showcases the reviews you obtained on several sites in addition to producing reviews on 200+ websites. It has a one-click response function for responding to Google and Facebook reviews. This tool may present all data on a single dashboard by integrating Google Analytics, Meta, and Twitter.
4. Brand24
Brand24 provides cloud-based marketing solutions for media monitoring. It not only serves huge firms, but it also offers ideal solutions for small and medium-sized businesses. Marketing companies may use it to track various initiatives for one or more brands. Users may use its comparison tool to compare the performance of the projects. Once you’ve entered the appropriate keywords, this app will gather any mentions of them in the online world, such as Google reviews, social media, blogs, and discussion forums. Users may filter the obtained data by time. Its powerful sentiment recognition capability can separate positive, neutral, and negative brand references.
5. Sprinklr
Sprinklr has robust software that allows you to manage the feedback you get. As you use this tool, you will clearly understand when and where to provide help and feedback to your customers to instill optimism. It controls your business’s reputation by addressing real-time negative feedback across all digital and social media efficiently and cost-effectively. This tool helps to improve your customer experience by encouraging review sharing and increasing review response rates. In addition to collecting positive feedback, it examines product performance to give insights for developing a better business strategy.
6. ReviewInc
Are you seeking a tool to assist you in improving your online reputation by managing the online reviews you receive? If so, go with ReviewInc. It connects you with over 600 review sites for full coverage. You can easily monitor and respond to online business reviews from a single platform. ReviewInc’s multi-level access enables it to be used by many team members. This software has military-grade security features such as complete data encryption and passwords that are twice encrypted. Its dashboard may be modified using various filters to display the data vital to your business.
7. Yotpo
Businesses may use Yotpo to produce real online reviews and showcase them in strategic locations to make an effect. Well, this data-driven online review management platform makes it easy for customers to provide feedback to your company. It sends email and SMS reminders to post a review after each purchase. Customers get personalized questions related to the products they bought. Yotpo displays the top reviews at critical conversion touchpoints throughout the purchase journey. Users may search for and sort reviews. Its formal partnerships with Facebook and Google assist you in increasing social media traffic.
8. BirdEye
BirdEye is a powerful customer review management software with enterprise-level capabilities. Any number of team members may use it in any place. Large companies may use this solution’s capabilities, such as the role-based dashboard and bulk review management. For monitoring reviews, the tool supports over 150 websites. It allows you to update your business listings on over 50 different websites. BirdEye’s auto-response templates are always useful for speedy review management. It may be used to delete spam or defamatory reviews.
9. Swell
It is an online review management software that uses your reputation to help your business develop and get online prominence. Swell is especially beneficial for small and medium-sized businesses that lack the essential resources for reputation management. The tool is clever enough to recognize when and how to invite a consumer to review your product or business. Swell allows customers to post reviews on Facebook, Google, and other platforms through automated and personalized SMS messages. You may respond to reviews fast by using its built-in templates.
10. Grade.us
Grade.us is a well-known solution that meets the requirements of worldwide digital marketing organizations. With our all-in-one review tool, you can manage and reply to online reviews on over 165 sites. It offers an easy-to-use dashboard that is great for monitoring the whole review gathering and reply process. This web-based tool collects website reviews via SMS, email, and direct mail campaigns. Grade.us has white-label services that allow companies to create branded reports, whitepapers, and widgets. You may manage your business listings automatically and set recurrent reports.
The Bottom Line:
Many customers read online product reviews before making a purchase decision. With the prevalence of fake reviews increasing, your business should have a comprehensive online reputation management plan incorporating software. You may choose one of the mentioned online review management tools from the list above based on your business requirements. It will increase the online exposure of your shop or product and provide a better client experience.
