Indeed, increasing usage of the smartphone has certainly changed people’s lifestyle and habits. People are using mobile apps in their daily lives in order to make tasks easy. As per the last research data, people today spend an average time of more than 5 hours over their smartphones. Well, businesses are taking advantage of this and ready to harness the power of apps to boost their sales.
Whether you want to order food, or travel outside or read the news or order clothes or check bank balance- there is an app for you that makes daily tasks easy as they were never before. If we talk particularly about the transportation sector, then “Uber” has surely transformed it as it allows customers to book rides at their convenience.
Having a feature-rich app solution is not only about big brands; even small and mid-level transport business owners are following the same trends to stay ahead in the competitive business curve. After reading the success story of popular ride-hailing apps such as Uber, Ola, Lyft, DiDi, etc., entrepreneurs have understood the significance of mobile apps for their business.
Therefore, most transport and logistic companies are now looking to invest in custom app solutions as it not only takes care of business operations but also ensures long-term success and business stability.
How Online Ride Solutions Benefits Businesses
According to the latest survey from Mordor Intelligence, the online taxi market was valued at $159.6 billion in 2020. It is continually growing as it makes commuters’ lives easy and allows them to get a taxi at their doorstep.
Well, this figure will keep rising in the coming years because people’s lifestyle is getting busy day by day and they are looking for easy solutions that get things done quickly and efficiently. Online ride-booking apps follow the same principle and allow people to book taxis anytime, anywhere.
Furthermore, more than 81% of people today are accustomed to searching online for services and products before making the final decision. Thus, businesses have to make their online presence strong because it is the only way to keep customers engaged with their business.
If you are still pondering why your transport business needs an app, consider the following benefits,
- Enhanced business operations
- Better customer service
- A direct marketing channel
- Foster customer loyalty
- High conversion rates
If you are running a taxi business without having a powerful application, you might lose huge money and a customer base on the table. To survive in this digital environment, your transportation business should consider an uber taxi app clone solution as it will upturn your engagement level with customers.
In this write-up, we will discuss the importance of having an app for your transportation business. So, let’s get started without any fuss.
Increase Customer Engagement
According to a well-known survey, more than 2.7 billion people are using smartphones today.
Now imagine, you are running a local transport business and facing a low conversion rate, what would you do exactly? Don’t you think you should target those 2 billion people to strengthen your business position in the transport world? Fast-paced lifestyle and increasing usage of the smartphone are key reasons why customers seek online solutions and quick access to almost everything.
Having an advanced app solution for your transport business faster customer engagement allows you to connect with customers in a most personalized way and take your conventional taxi business to another level.
High Conversion Rates
This is another important benefit you can avail of from the app for your transport business. Forrester’s online retailing study found that the conversion rate on mobile apps is 2X more than web browsers. What does that mean? It means consumers are looking for solutions with the app rather than with a website.
In addition to that, PR Newswire says that:
- People like to browse products and services 286%more than web browsers.
- The overall conversion rate is 120% higher than websites.
Fascinating? Indeed, it is.
To connect with more customers and increase conversion rates, your transport business should have a powerful mobile app as it increases customer engagement rate, delivers a seamless experience, and boosts overall ROI.
Effective Marketing Tool
In the Internet-driven world where there are numerous apps available for a single task, you simply can not imagine your business without the scalable app. Due to constant technology innovation, businesses are also facing major changes in their operation strategy.
Chatbots, mobile applications, social media, etc., are making their way in the regular business tasks because they establish personal relations with consumers and allow you to interact with them in real-time. With the custom mobile application, you can make sure that your transportation business is visible on the internet, and customers can browse your services and products at all times.
Furthermore, you can promote your ride-hailing app across social media platforms such as Facebook, Instagram, Twitter and allow customers to share their reviews. It will boost your online presence and keep your customers connected with the business.
Soaring Revenues
Would you like to run any business where you don’t get optimum profits as you predicted? Obviously, no. The prime goals of any business is to make money with a solid customer base. If you are engaged with a transportation business where people constantly seek online solutions, having a rich app is a must for you.
If you are a fresher to the online taxi business, you may wonder if it’s useful or not. The simple answer is YES. With a powerful taxi booking app, you can automate business operations, decrease overhead cost, boost profitability and eventually take your business to new levels in a short span of time.
Parting Thoughts
Hereby, we have given you optimum reasons why your taxi business needs to invest in a ride-hailing app. It will enhance business operations, but your customers value your efforts to understand their needs really well.
You can also manage multiple business tasks with ease, including smart route optimization, fleet maintenance, dispatch, etc. Unlock the power of mobility solutions today for your transportation business and attain long term stability in this saturated world.
So, gear up and allow your taxi business to walk on the path of Uber, Lyft, DiDi, after all, these apps have solved customer’s issues with practical and smart solutions.
Author bio : Deep Moteria
Deep is a serial entrepreneur and blogger who wishes to support the ground transportation industries with his writings. He covers up all the known and unknown facts around the industry and puts it together to create trending articles across different websites. He also includes details on the latest trends, fun facts, business expectations, strategies, and models to follow to achieve success in the transportation sector.
